What are hashtags?
Hashtags are a big part of social media platforms and are beginning to be used on nearly all of them. You’ll usually see them at the end of a post, sometimes in blue. They use the number or pound sign: # and contain no spaces or extra characters between the words.
What are hashtags for?
Hashtags are essentially search terms to help users find the content they are interested in. They help group posts of similar topics and they can help to build your brand’s online following by making your posts easier to find.
How do you choose hashtags?
Because there is a limit to the number of characters and hashtags you can have on some platforms, it is prudent to choose them carefully for your posts. Here is a good, three-prong approach to get you started:
Use Branded Hashtags.
You want some exclusive hashtags that are used on all of your posts and only by your company. For example, you may want to choose your business name like #twinroseservices and you may want something like your logo or another piece of your branding such as #realtwinsrealresults. These will help to unite your posts under a unique name and will help people find you again.
Use Industry-Specific Hashtags.
You should identify hashtags in your industry, a realtor might use #realtor #sellinghouses #newlisting, etc. While an author might choose #author #writingbooks #justpublished. These industry-specific hashtags will be great search terms for users on the site. Think about what someone might type if they were looking for a business in your industry. These help you show up in searches for hashtags that apply to your area of business and can be a way that new clients find you online.
Use Popular or Trending Hashtags.
Trending hashtags should be used sparingly, and only if it makes sense with your content. For example #motivationalmonday is a popular hashtag for inspiring posts, and can be a fun way to incorporate new content into your feed and show a different side of your business.
When choosing hashtags, make sure you’re using things that make sense, and that aren’t too obscure for people to find you. If all of your hashtags are very clever, but never represent what someone might actually put into a search bar, they won’t do you a lot of good. Alternately, hashtags that are too broad and generalized can get you “lost in the shuffle” of all the posts that use the same ones. It is best to use a variety of specific and general hashtags on posts and to vary how you use them depending on your marketing strategy.
If your company needs help with a social marketing strategy, or if you have questions about how to market your business well, contact us! We’re here to help you stand out online!
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