There are so many little details that come with running a business. Choosing the right CRM, tracking your employee hours, marketing your business, and more. These things all mean that your attention is divided a million ways. But one detail that you should never overlook is your company website.
"Businesses without a website are invisible to the average customer."
In these turbulent times, customers will often check a business’ website or social media page to see whether they are still open. A good website will give your business accessibility, allow you to connect to your customers, and help you to leverage your marketing.
Accessibility
A good website lends credibility to your business by allowing a customer to get the information they need. The best kinds of websites are simple, easy to read, and easy to navigate. Many small businesses can get away with a website that has only a few pages to start, with enough information to allow a customer to find you and confirm that you are a legitimate business. This is especially important for online businesses, and new start-ups.
Connection
Often, your website is the first impression a customer gets about your brand. Make sure your branding reflects your company well, and that your website aligns with that overall look. Think about what sets you apart from your competition, and create a site that is memorable for potential customers who are shopping around for what you have to offer.
A website can also be a place to answer common questions about your business or to make important announcements to your customers. It's better to have these on one coherent site than to use another tool like social media since they can tend to get lost in the page scroll on Facebook or Instagram.
Marketing
One important thing about a website is that it can be a great source of lead generation. Customers who otherwise might not have known about you will be able to find you online if your website is optimized. That means that you should have good SEO on all of your pages that bring people to you from searches.
Additionally, it's possible to use your site to track your customer interests. When you run ads, you will be able to see which ads lead people to your site and cater your future marketing to the things that have the best ROI.
There are many ways in which a website can help your business, but creating one can be tough if you aren’t experienced in that area. That’s why we offer affordable website building for our customers - we want you to be as successful as possible in your business. Contact us today to see how we can help you!
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